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2007-05-17 - Earnhardt merchandise up despite DEI defection
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Sales of Dale Earnhardt Jr. merchandise has skyrocketed 107 percent in the week since NASCAR's most popular driver said he was leaving his late father's company at the end of the season.
The surge surprised industry experts, who believed sales of Earnhardt's red No. 8 Budweiser Chevrolet merchandise would dip while he searches for a new team, number and maybe even a new sponsor.Sales of Dale Earnhardt Jr. merchandise has skyrocketed 107 percent in the week since NASCAR's most popular driver said he was leaving his late father's company at the end of the season.
The surge surprised industry experts, who believed sales of Earnhardt's red No. 8 Budweiser Chevrolet merchandise would dip while he searches for a new team, number and maybe even a new sponsor.
Fill story available from http://feeds.feedburner.com/~r/foxsports/rss/NASCAR/~3/117297775/6819130
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